At Bright Little Labs, we make stories to promote critical thinking and computer science to all kids, regardless of their ethnicity, gender or background. Since you’re reading our blog, you’ll know that we make kids’ books, games and more - plus, we just partnered with Turner, who own Cartoon Network, so we’re making cartoons too.
Our heroine, Detective Dot, is an 11-year-old coder, and a third-generation British Indian girl. She’s on a dangerous mission from the Children’s Intelligence Agency (the CIA). We can’t tell you anything else about the CIA, because it’s much too secret, and you’re probably not a child.
We’re now hiring a creative team to help turn Dot into games and cartoons. We’re actively looking to work with people who have lived experience of our character's culture, and her family life. We value merit, initiative and values over qualifications or industry experience. All of our roles (designers, producers, animators, illustrators etc.) are here. Please share or apply, and help us to create something amazing.
We’re a kids’ media startup that’s been around for three years and we are mission-led. That means that we don’t believe in making money at all costs - other things are more important. We want to create mainstream kids’ IP, which offers positive role models, and provides a way for all kids to access 21st century skills, like computer science and critical thinking.
This is important because:
- Stories and role models - films, TV, cartoons, games, adverts and books shape the way kids think about themselves and the world around them. You have to see it to be it. Today, 0% of princesses code, men are twice as likely to take the lead in cartoons, and only 1% of children’s books had a BAME main character in 2017.
- We live in a digital world. Computer science has become a basic literacy, like reading and writing, and everyone needs access to have the same opportunities in life. However, the lack of role models in stories causes issues further down the pipeline: less than 17% of tech executives are people of colour, and women are less likely to work in computing now than they were in the 1980s. These stats are deeply worrying.
With this in mind, we want to use Detective Dot and the Children’s Intelligence Agency (a global network of kids) to showcase new role models. The format (cartoons and games) allows us to reach loads and loads of kids.
We need help
We’ve been given an incredible chance to bring our stories to life. We want to make a positive difference by including more diverse characters and role models. In order to do this effectively, we must make sure we’re recruiting a diverse team. As a starting point:
- We’ve changed our job descriptions to include more inclusive language
- We’re getting diversity and inclusion training, including in unconscious bias.
- We’re proactively recruiting in different places, to attract people from different backgrounds
But we still need all the help we can get. Please help us to get the right team together, and make the world of Detective Dot, and the Children’s Intelligence Agency, as enriching and fun as it can possibly be:
- Fill these roles: Executive Producer, Animation Writer, Games Writer, UX Designer, Franchise Manager, Storyboard Artist and more
- For those who’d like to work with us on a more informal basis, join this committee: Character Council
- Give us feedback on how we are doing, and what we could be doing differently: email@example.com