Privacy Policy

What’s this about?

The Children’s Intelligence Agency exists for people like you to crack missions, complete activities, and create projects. The team* that makes this happen knows how important privacy is for top-secret agents, kids, and parents. We collect all sorts of information to make the Children’s Intelligence Agency an amazing experience. We wrote this privacy policy to explain what information we collect, how we use it, and how we keep you safe.

Who looks after your information?

The Children’s Intelligence Agency has a Chief Security Officer that is in charge of all the information you give us. They are in charge of deciding what information is collected and how it’s used.

Sometimes The Children’s Intelligence Agency might have to give your information to other people, such as the government, but it will only give away your information when you say it’s ok or when the law says that they have to. When your data is given to someone else, they must look after it and keep it safe.

Why do we collect and use your information?

We will only collect your information when we need it to help us do our job or to follow the law. Here’s how we use it:

  • To support your agent training
  • To monitor and report on your progress
  • To provide appropriate support
  • To help us improve our content
  • To follow legal requirements about data sharing
  • To email out updates about what we’re up to and other interesting things

What information do we collect?

In order to complete missions, we need you to register as an official agent. During the agent registration, we’ll ask for a codename, a Not-a-Spy Number, and your parent’s email address. The Not-a-Spy Number is a number that’s randomly created by a computer program. it helps us connect people who’ve read the Detective Dot book with our online users. We ask that you select a codename that does not reveal any information about you, such as your birthday or your real name. It’s possible that in the future, other users will be able to see your codename, and we reserve the right to remove any codenames that include unsafe information.

We may analyse your projects and messages to us to create a profile of your interests and preferences so that we can create activities and games that match your special interests.

Do you have to give us your information?

You need to register as an official agent in order to complete missions.

When we ask you for information that you don’t have to give us, we will ask for your permission and let you know why we want it and what we will do with it. If you don’t want us to have the information, that’s your choice.

Will your information be shared?

We won’t share your information with anyone else without your permission, unless the law says we can or should. We may share information with a few companies that help us keep in touch with you. The information that we share with them includes your parent’s email. For example:

  • Mailchimp: This service helps us send you updates by email and make sure we’re sending emails to people who really want them. Your parent’s can remove their email from Mailchimp by clicking the unsubscribe link at the bottom of each email.
  • Google Analytics: This service helps us know how you use our website, your IP address and your geographic location. Google gets its’ information by installing a cookie on your computer. We do not share any information with Google, and Google does not collect any personal identifying information. You can opt out of Google Analytics by visiting

We believe that these companies have their own privacy policies that help keep you safe, and encourage you to read them for yourself.

What are your rights?

You and your parents have the right to:

  • Be told how we use your information.
  • Ask to see the information we hold.
  • Ask us to change information you think is wrong.
  • Ask us to remove information when it’s not needed anymore.
  • Ask us to only use your information in certain ways.
  • Tell us you don’t want your information to be processed.

If the information we are collecting is information that you can choose not to give, you can tell us to stop collecting it at any time.

If you’re worried about how we get and use your information, you can contact our Chief Security Officer at, who will be able to help you and answer any questions that you have. If you want to speak to someone else, you can call the people who work with the government to look after information, called the Information Commissioner’s Office (ICO), on 0303 123 1113 or using their live chat.

Would you like to know more?

If you or your parents would like to find out more information about how we collect, use and store your personal information, please visit our website Privacy Policy.

Will this ever change?

We may make changes to this Privacy Policy from time to time. If we make changes, we will let you know by posting an announcement or emailing you.

This Privacy Policy was last updated 26 February 2018.

Four important things to understand

Now that you’ve read this, we hope you understand that:

  • The law allows us to get and use your information to help us do our job.
  • We may share your information with others, but only when we really need to.
  • We will ask for your permission to share your information whenever you have a choice.
  • You can tell us not to share your information, even when you have said yes before.

If you have any questions, you can get in touch with us at

*Who are we?

We are Bright Little Labs (“we,” “us,” “our,” or “The Children’s Intelligence Agency”), a company comprised of Older Authorized Agents (OAAs), who are the brains behind The Children’s Intelligence Agency. We’ve created this website just for children who are members of the Children’s Intelligence Agency. As this website is intended only for children under the age of 16, Our website ( is just for parents and has more information about us.