Inspiring the next generation of coders

Our Mission

For all kids, everywhere

We created Detective Dot to inspire the next generation to be coders, not Kardashians. In kids stories today, 0% of princesses code, boys are twice as likely to be the lead, under 3% of characters are BAME, 92% of female characters are underweight, and Batman doesn’t recycle! This has to change. And because teachers rock, for every book you buy, we give free materials to a school.

Learn more

Coding

In 2014, the UK government made Computer Science compulsory in primary schools - that means 5 year olds are learning to code, alongside English and Maths. We’re the first country to do this, and it’s ace. Because there’s a global digital skills gap (the UK is going to need 2.3m digital workers by 2020), and a lack of females and minorities working in STEM (science, tech, engineering, maths) - currently less than 13%. Less girls take computer science degrees today than they did 10 years ago!

In today’s kids’ cartoons + TV shows, 0% of princesses are coders, boys are twice as likely to take the lead, less than 3% of characters are people-of-colour and 92% of females are underweight? And not one superhero recycles.

Stories teach children what to think about themselves and the world around them. And kids are constantly bombarded with subtle and not-so-subtle messages – for up to eight hours a day. So in a world where silly cartoon princesses are the norm, we set out to create cool, bright, diverse characters that have interesting and challenging adventures across the world. And as we’re techies, we use technology to engage kids in fun, new ways.
Press pack available here

We win awards

FDM/Barclays

Start Up Founder of The Year 2017

EDF Pulse Award

for innovation in STEM education 2016

Computer Weekly’s ‘Rising

Star’ 2015

BIMA Innovator

2016 + 2017

Our Team

We’re a small team of creatives, united by a passion for a fairer world and fart jokes.

Sophie Deen

CEO

Anna Hyde

COO

Jackie Lilinshtein

Product

Savena Surana

Cool Stuff

Simon West

Tech

Richard Ward

Tech

Kate Holden

Tech

Lucy Burns

Design

Leanne Summers

Ops

Chris Campbell-Mhlope

Fulfilment

Louise Kwa

Curriculum

Sharna Jackson

NED

Paul Kirby

NED

Louise Bloom

NED

Our Advisors

Laura Kirsop

Product

Turkey Oktem

UX

Miles Berry

Education

Jess Wade

Curriculum

Graham Brown-Martin

Innovation

Rick Jones

Commercial

Join us

Sometimes we play music from the 90s but other than that we’re a great team and we’re growing fast. We need all sorts of people (writers, designers, techies, etc.) to help us bring our brand to the masses. If you care about the world and the stories in it, and want to be part of our exciting journey, please get in touch. Mums, dads, and pregnant people, we love you.

Show me the jobs!

They think it is 100% legit... It is total magic for them.

Catherine, Mum of 2

Great gadgets, lots of mystery and the cliff hangers are intense.

Hannah, aged 9

The birthday girl couldn't put the book down and read the whole thing in a day! Loves the secret missions too.

Uncle Ayo

Join the community

Lved by...

Contact us

Snail mail

The Space, Bright Little Labs, 69 Old St, London EC1V 9HX

Email

hello@detectivedot.org

press@detectivedot.org

The Megapack £18.99

The perfect personalised gift, featuring a coding adventure which covers the core curriculum concept.

Includes:
  • Detective Dot book
  • CIA membership card
  • Six fun missions
  • Personalised CIA letter
  • CIA sticker sheet
  • Lifelong CIA membership
Buy now

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