Inspiring the next generation of coders

Our Mission

In today’s kids’ cartoons + TV shows, 0% of princesses are coders, boys are twice as likely to take the lead, less than 3% of characters are people-of-colour and 92% of females are underweight? And not one superhero recycles. Stories teach children what to think about themselves and the world around them. And kids are constantly bombarded with subtle and not-so-subtle messages – for up to eight hours a day. So in a world where silly cartoon princesses are the norm, we set out to create cool, bright, diverse characters that have interesting and challenging adventures across the world. And as we’re techies, we use technology to engage kids in fun, new ways.

Our Team

We’re a small team of creatives, united by a passion for a fairer world and fart jokes.

Sophie Deen


Leanne Summers


Goldie Chaudhuri


Savena Surana

Cool Stuff

Louise Kwa


Sharna Jackson


Paul Kirby


Louise Bloom


Our Advisors

Laura Kirsop


Turkey Oktem


Miles Berry


Jess Wade


Graham Brown-Martin


Rick Jones


We win awards


Start Up Founder of The Year 2017

EDF Pulse Award

for innovation in STEM education 2016

Computer Weekly’s ‘Rising

Star’ 2015

BIMA Innovator

2016 + 2017

For all kids, everywhere

We created Detective Dot to inspire the next generation to be coders, not Kardashians. In kids stories today, 0% of princesses code, boys are twice as likely to be the lead, under 3% of characters are BAME, 92% of female characters are underweight, and Batman doesn’t recycle! This has to change. And because teachers rock, for every book you buy, we give free materials to a school.

Learn more


In 2014, the UK government made Computer Science compulsory in primary schools - that means 5 year olds are learning to code, alongside English and Maths. We’re the first country to do this, and it’s ace. Because there’s a global digital skills gap (the UK is going to need 2.3m digital workers by 2020), and a lack of females and minorities working in STEM (science, tech, engineering, maths) - currently less than 13%. Less girls take computer science degrees today than they did 10 years ago!

They think it is 100% legit... It is total magic for them.

Catherine, Mum of 2

Great gadgets, lots of mystery and the cliff hangers are intense.

Hannah, aged 9

The birthday girl couldn't put the book down and read the whole thing in a day! Loves the secret missions too.

Uncle Ayo

Lved by...

Contact us

Snail mail

iNDUSTRY, 20 East Road, London N1 6AD