In today’s kids’ cartoons + TV shows, 0% of princesses are coders, boys are twice as likely to take the lead, less than 3% of characters are people-of-colour and 92% of females are underweight? And not one superhero recycles. Stories teach children what to think about themselves and the world around them. And kids are constantly bombarded with subtle and not-so-subtle messages – for up to eight hours a day. So in a world where silly cartoon princesses are the norm, we set out to create cool, bright, diverse characters that have interesting and challenging adventures across the world. And as we’re techies, we use technology to engage kids in fun, new ways.
Inspiring the next generation of coders
We’re a small team of creatives, united by a passion for a fairer world and fart jokes.
We win awards
Start Up Founder of The Year 2017
EDF Pulse Award
for innovation in STEM education 2016
Computer Weekly’s ‘Rising
2016 + 2017
For all kids, everywhere
CodingIn 2014, the UK government made Computer Science compulsory in primary schools - that means 5 year olds are learning to code, alongside English and Maths. We’re the first country to do this, and it’s ace. Because there’s a global digital skills gap (the UK is going to need 2.3m digital workers by 2020), and a lack of females and minorities working in STEM (science, tech, engineering, maths) - currently less than 13%. Less girls take computer science degrees today than they did 10 years ago!
They think it is 100% legit... It is total magic for them.
Catherine, Mum of 2
Great gadgets, lots of mystery and the cliff hangers are intense.
Hannah, aged 9
The birthday girl couldn't put the book down and read the whole thing in a day! Loves the secret missions too.
iNDUSTRY, 20 East Road, London N1 6AD