Inspiring the next generation of coders

Our Mission

For all kids, everywhere

We created Detective Dot to inspire the next generation to be coders, not Kardashians. In kids stories today, 0% of princesses code, boys are twice as likely to be the lead, under 3% of characters are BAME, 92% of female characters are underweight, and Batman doesn’t recycle! This has to change. And because teachers rock, for every book you buy, we give free materials to a school.

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In 2014, the UK government made Computer Science compulsory in primary schools - that means 5 year olds are learning to code, alongside English and Maths. We’re the first country to do this, and it’s ace. Because there’s a global digital skills gap (the UK is going to need 2.3m digital workers by 2020), and a lack of females and minorities working in STEM (science, tech, engineering, maths) - currently less than 13%. Less girls take computer science degrees today than they did 10 years ago!

In today’s kids’ cartoons + TV shows, 0% of princesses are coders, boys are twice as likely to take the lead, less than 3% of characters are people-of-colour and 92% of females are underweight? And not one superhero recycles.

Stories teach children what to think about themselves and the world around them. And kids are constantly bombarded with subtle and not-so-subtle messages – for up to eight hours a day. So in a world where silly cartoon princesses are the norm, we set out to create cool, bright, diverse characters that have interesting and challenging adventures across the world. And as we’re techies, we use technology to engage kids in fun, new ways.
Press pack available here

We win awards

The Sun

Top Coding Book for Kids 2019

The Independent

Top Coding Toy For Kids 2017

Female Frontiers Award

Female Frontier’s Rising to the Top Leading Honoree 2020

Computer Weekly

Computer Weekly Most Influential Women in IT 2016 - 2019

Our Team

We’re a small team of creatives, united by a passion for a fairer world and fart jokes.

Sophie Deen


Leanne Summers


Savena Surana

Cool Stuff

Simon West


Lucy Burns


Chris Campbell-Mhlope


Louise Kwa


Sharna Jackson


Paul Kirby


Louise Bloom


Anna Hyde


Kate Holden


Our Advisors

Laura Kirsop


Turkey Oktem


Miles Berry


Jess Wade


Graham Brown-Martin


Rick Jones


Join us

Sometimes we play music from the 90s but other than that we’re a great team and we’re growing fast. We need all sorts of people (writers, designers, techies, etc.) to help us bring our brand to the masses. If you care about the world and the stories in it, and want to be part of our exciting journey, please get in touch. Mums, dads, and pregnant people, we love you.

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Contact us

Snail mail

The Space, Bright Little Labs, 69 Old St, London EC1V 9HX